Building an IT strategy begins with an analysis of the goals and mission of the business. Business and IT must be aligned to find the most suitable solutions.
One of the most important stages of strategy building is the IT future state vision. We build a picture of our future – when IT technologies, systems, processes and people are completely aligned with our business strategy. At this stage our IT strategy consultants determine what innovative technologies are essential to our business and which of them to adopt. Equipped with our future vision, we analyze the current situation and find our gaps.
Then we formulate a roadmap to define our desired future state, the major ideas, and the priorities for implementation.
The main task of our web designers is to make our customers enjoy using the site we develop. We make our target audience trust us and ensure they never encounter any frustrating situations.
Our web designers work on the appearance, layout, and sometimes content of a website. To make our platforms attractive we pay much attention to the colors, images, and font we use. To be sure that content is understandable for customers, we always give structured and categorized information. One of the most important goals is to make the platforms suitable for certain user groups.
Our marketing consultants develop effective marketing strategies based on business objectives. We conduct in-depth analyses of our current position and target audience, assessing strengths, weaknesses, threats and opportunities
We work on our advertising strategy to increase sales and generate more leads. Our consultants know how to determine advertising channels to get the highest ROI. These could be Google, paid social media ads, native advertising, video ads etc
Our marketing consultants also know which key performance indicators and metrics we should track to meet our specific goals. We create systems to measure and report the performance of our projects
We conduct continuous research to identify who needs our products considering age, gender, education, location, income, occupation, ethnicity, and marital status. Doing so helps us to build a basic image of our buyers’ daily tasks, activities, and buying decisions.
We also use psychographics to learn more about our audience and talk to them. In such way we gain insights about our audience preferences, and that helps us incorporate relevant content in our brand messages. We learn about their personalities, values, hobbies, and lifestyles.
To perfect our traffic acquisition strategy, we gain insight into the tactics of our competitors. We explore their traffic sources, most visited pages, and the audiences they target. We compare our performance to our competitors, exploring their unique audience, site visit numbers and user engagement metrics.
We find new ways to attract the audiences of our competitors by exploring which websites people visit before and after they open our competitors’ sites. We also identify the most beneficial sites for partnership where our audience criteria match.
We always explore the gaps our competitors have in their traffic generation strategies to expand our audience.
We use unique techniques and a structured plan to convert our potential clients into actual customers. Our main goal is to move people through our sales funnel all the way from first contact to sale.
Breaking down our customers’ journey, we find the points of contact which allow us to create a conversion action. We make this conversion tempting so that our customers want to reach the next step in the funnel.
Building conversion strategies includes a lot of brainstorming and ideas to capture more people’s attention.